Saturday, April 16, 2011

Crystal Bowersox and B.B. King in New Diabetes Campaign

Crystal Bowersox and BB King In New Diabetes Campaign | mjsbigblog

American Idol Season 10 runner-up Crystal Bowersox and Blues legend B.B. King star together in a campaign for a diabetes product that measures blood-sugar levels called “One Touch.”

The ads, filmed in Las Vegas, debuted on national and regional television and will be followed by online and print ads over the next several months.

Crystal was diagnosed with Type 1 diabetes when she was just 6 years old. B.B. King ~ The King of the Blues ~ has been living with Type 2 since 1991.

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